we value enthusiasm.

It’s curiosity that drives us to learn everything we can about our clients and their business. With relentless passion, Symmetri Technology stays engaged and focused on your goals. Innovative? Of course. Yet we never forget the valuable lessons that experience has given us.

we go beyond web development.

Our world-class digital development team provides comprehensive web strategy, design, and support for any brand experience—no matter how large or complex. And if your business needs additional help, Symmetri Marketing is ready to offer marketing and brand development services that include content creation, social media, digital marketing, and more. Whether it’s in Detroit, Chicago, or Los Angeles, the people at Symmetri are building brave new worlds for businesses just like yours. Let’s get started.

 

meet our personnel-ities.

Adam Hulett
Adam Hulett
Senior Graphic Designer

When he was a kid, Adam liked to sketch NBA logos. At some point, he realized this was called “design” and it was what he wanted to do when he grew up. Adam’s “full-on passion” for design finds inspiration in his other loves: Hiking and camping. Art and architecture. Music ranging from the Beatles to Metallica. Pinterest, his addictive “wall of wonder.” Like the NBA logos, all these and more feed Adam’s creative imagination. “Creativity can solve almost any problem,” he says, quoting George Lois. “The creative act, the defeat of habit by originality, overcomes everything.”

Ann Javier
Ann Javier
SEO Manager + UX Designer

CQ + PQ > IQ. In a world where information is readily available, curiosity plus passion outweigh your intelligence quotient. Ann embodies that equation. And she helps others take advantage of it by making information easy to find and use. It’s not just knowing how to choose the optimum keywords. Ann is a terrific writer, content developer and user-experience specialist who makes sure that top search results always lead to meaningful learning. She’s also a climber, traveler, yogi, photographer, epicure and cook. About the only thing Ann can’t do is whistle. Her coworkers are fine with that.

Brad Czerniak
Brad Czerniak
Director of Technology

“I do one thing, I do it very well, and then I move on.” Brad applies the philosophy of Major Charles Emerson Winchester III from M*A*S*H in all he does, whether it's cutting through support tickets like a wartime surgeon, creating elegant technical architectures or sprinting intervals to improve his race times. A librarian by training and Drupal master by calling, Brad quotes another classic character, Isaac Jaffe from Sports Night, on the need for perspective: “If you’re dumb, surround yourself with smart people. If you’re smart, surround yourself with smart people who disagree with you.”

Carl Triemstra
Carl Triemstra
President

Everyone who joins Symmetri discovers on day one that Carl is a passionate guy. You can’t miss his drive, whether he’s cheering on the Michigan Wolverines or his own Symmetri team. Showing photos of his grandchildren or showing a new branding plan to a client. Singing in his choral group or singing out in the office halls, “Make it happen! Move the mouse!” Whatever the pursuit, the important thing is to go all in, all the way. Carl’s passion is infectious, and we’ve all caught it. That’s why we love delivering our best under his remarkable leadership.

Casey Lewis
Casey Lewis
Project Management Team Lead

Working with a variety of talented individuals is one of the things Casey loves best about project management. But when he’s not working, he’s often chasing down his 2-year old daughter, or two energetic dogs. No slouch himself, Casey finished his first marathon five years ago after never running before. Since then he also gets out golfing, boating, and scuba diving. But his true passion was hockey, and as a youth has competed with a handful of NHL players.

Christina Feuerstein
Christina Feuerstein
Senior Project Manager

A Chicago native of Italian heritage, Christina will scold you if you put ketchup on your hot dog, and rightly so. She wants to guide you to the best eating experience possible – a trait she probably picked up at age five when her grandma taught her what garlicky red fish sauce can do for clams and oysters. She also wants to guide you to the best project experience possible. “Working toward an awesome end product is what motivates me,” she says. “Let’s do this.” Topping it off with sport peppers and celery salt, of course.

Clair Loewy
Clair Loewy
Director of Digital Experience

Clair learned early on that in order to create user-centered experiences she needed to know the users she was centering the experience around. This lead to a passion for creating personas. Relying on 10+ years in UX and creative product design, as well as hundreds of hours spent interviewing users of all types, Clair has created and honed her own approach to building behavior and goal-focused personas that help businesses reach their most valuable audience, and their most important objective. She's practiced this skill over the last decade at both big and small agencies, from Leo Burnett to Punchkick interactive in Chicago.

Garrett Miller
Garrett Miller
Front End Developer

Garrett is a Front End Web Developer who draws from his diverse background to develop responsive websites with the Symmetri team. He studied Comparative Cultures and Politics at Michigan State University and completed a full-time Front-End Bootcamp through Grand Circus in Detroit Michigan. He spent the last year traveling America and immersing himself in the all things tech, because... why not? His interests include: biking, chess, history, music, and much more. He doesn't have a dog, but if he did he'd call it "Chompers" after Noam Chomsky.

Geraldo Ramos
Geraldo Ramos
Senior Drupal Developer

A senior Drupal and front-end developer with 10 years of experience, Geraldo is both the smart and fun guy in the room. He's lived in Michigan his whole life, developing his passion for web development and today's latest technologies. Geraldo received an Associates Degree of Applied Science from the ITT Technical Institute.

Jonas White
Jonas White
UX Designer

With Jonas, it’s hard to know where to begin. Is it his obsession with vacuums, or his close encounter with Beyonce? So FETCH! But seriously, it might be that his energy is off the charts. If he isn’t at work talking wireframes and user experience, he’s out volunteering, doing a triathlon, or planting a garden. A former retail buyer, he’s also passionate about clothes and is always well dressed. Although a night in with Netflix is a possibility, you won’t have to worry about food because he loves to cook too!

Krista Rowe profile photo
Krista Rowe
Account Director

Her favorite “place” is water, with Big Ten and national championships in water polo, although she also seems to enjoy bike saddles and running shoes as a competitive triathlete. When not on the move, she loves teaching her toddler American Sign Language, eliciting an amazing ability to communicate even before little Avery began using verbal language. What does all that have to do with Krista’s role as Account Director? She immerses herself in every challenge. She goes all out to the finish line. And she’ll do whatever it takes to understand and respond to your needs.

Kristen Beyer
Kristen Beyer
Associate Project Manager

Kristen is on the road to managing some of Symmetri’s most exciting projects, as well as fully meeting her client’s expectations. But getting here took a side trip to London where she lived for two years while completing her master’s degree in Digital Marketing & Analytics. Now she lives with her cat, Mr. Ollie, and leaves the adventures to building web pages, exploring Northville, and taking in a hot yoga class.

Mark Masseur
Mark Masseur
Principle, Executive Creative Director

Mark is a designer’s designer. His big-picture concepting and attention to every detail of execution influences virtually everything we create – whether or not he personally touched it. That’s because he’s also a mentor’s mentor. Count on Mark to ask the tough questions that get you thinking deeply about the project’s true aspirations. And your own. If your art and copy can work harder to uncover needs, deliver answers and inspire action, Mark will help you find the way.

Nina Whalen
Nina Whalen
Associate Director, Digital Marketing

Nina honed her social game as a sportscaster/news director at Radio DePaul while earning a double major in journalism and new media. Then she hit the ice as a digital producer/reporter covering the Chicago Blackhawks for Comcast SportsNet, where she was named by Sporting News as a “Must-Follow Twitter Account.” After joining the marketing world, she managed multiple social media channels and developed websites while writing for Fortune, Forbes, Entrepreneur and Inc. Nina’s a hat trick: smart, social and Symmetrical.

Phill Tran
Phill Tran
Senior Drupal Developer

For Phill, simplifying the online process is the easiest part of his life. Offline can be a little trickier, but just as rewarding. His day usually starts with his son waking him up around 5:00 a.m., and it ends after various trips to school clubs, church events, and sports activities. There isn’t much that Phill doesn’t do, except maybe sleep. But he’s ok with that, because he knows that raising a strong family will have a far-reaching impact. Even his hair has had an impact—he’s grown it out and donated it three times to charity.

Ryan Hirst
Ryan Hirst
Front End Web Developer

As a proud Michigan State grad, Ryan left Lansing with a Bachelor's degree in media and information and then found his way to Commercial Progression through his love for web development and his experience with Drupal. Before starting up with Commercial Progression, Ryan worked on several high profile Drupal websites; including the Ford Drive 4UR School and Community websites. As a diversion from his computer saturated work life, Ryan is slowly earning his cooking science degree… one savory meal at a time.

Shane Sevo
Shane Sevo
Sales Engineer / Drupal Strategist

If Woody Allen, W. H. Auden, Kanye West, and David Hasselhoff met in a bar, Shane would invite them to join his book club in classic Rushmore style. Raised as an only child with never enough Legos, educated as a misplaced engineer, and finding his own in digital media, he’s as surprised as anyone at landing on a marketing career. Shane wages campaigns with the mantra, “Real artists ship,” constantly calling the publish button in his work. A Finnish lumberjack at heart, he’s always planning an escape into the woods of distant lands.

Tom Smart
Tom Smart
Associate Creative Director

Tom fell in love with the written word around the same time he started wrecking things to see how they work. Fortunately, he now limits himself to taking words apart – then throwing out the ones that aren’t working and putting the rest back together better than before. But he never lost his fascination for structure, tools and technology. That’s why he sees B2B marketing as a perfect fit. He gets to explore what engineers and other brilliant people do – then put words to work to help them do it better. All without breaking anything.