Hosco is a finishing system components manufacturer with an extensive network of regional authorized distributors and agents. Their previous vendor had built a website using WordPress, which was failing as a business tool. WordPress projects often reach their limit when web design tasks turn into web development needs. Content updates present a daunting task list for large inventory of parts and descriptions. Creating a distributor location system was proving beyond the capability of the WordPress platform, leaving customers with a bad experience.
Symmetri Technology quickly migrated the WordPress site content to a Drupal platform and built a new theme to match Hosco’s company branding. With their web presence secured, Symmetri Technology then proceeded with the development of new functionality and advanced Drupal integration projects. A custom distributor locator tool was built to help their customer base quickly find a regional distributor for their products. Inventory views on the front facing Drupal website was connected to Hosco’s Fishbowl inventory management system and SolidWorks 3D model part data. These integrations pushed the most up-to-date information into their online product catalog with high-fidelity interactive part models.
Google analytics and Hotjar visitor capture tools now monitor the site, showed a 16% increase in website visits and a 33% increase in visitor time on page within the first three months after launch of the new website. There has also been a significant increase in customer engagement through their online chat.