If Woody Allen, W. H. Auden, Kanye West, and David Hasselhoff met in a bar, Shane would invite them to join his book club in classic Rushmore style. Raised as an only child with never enough Legos, educated as a misplaced engineer, and finding his own in digital media, he’s as surprised as anyone at landing on a marketing career. Shane wages campaigns with the mantra, “Real artists ship,” constantly calling the publish button in his work. A Finnish lumberjack at heart, he’s always planning an escape into the woods of distant lands.