Commercial Progression merges with Symmetri Marketing Group to become a full service digital agency

Northville, MI, May 31, 2016 Drupal website design and development company Commercial Progression is excited to announce the merger with Symmetri Marketing Group (, a full service brand and digital agency based in Chicago, IL. As marketing and technology departments continue to be closely intertwined, it’s critical that agencies have an expert grasp on both. Together the two agencies are eager to join forces and expand their reach and service offerings to fully leverage the potential of integrating marketing and technology.

Founded in 2008, Commercial Progression was led by Alex Fisher, who now joins Symmetri as the General Manager of web design and development. Under Fisher’s leadership, Commercial Progression saw a tremendous opportunity to leverage Drupal, a leading open-source web content management platform. Today over 1,000,000 websites run on Drupal with Commercial Progression being the largest Drupal website design company in Michigan. Commercial Progression retained an impressive client list of nationally recognized name brands including; National Geographic, ZF-TRW Automotive, and the University of Michigan. In 2015 Fisher was accepted and graduated from the Goldman Sachs 10,000 Small Businesses strategic growth program in Detroit Michigan. In 2016, Corp! Magazine recognized and awarded Commercial Progression as a digital leader for Michigan.

Preceding the merger, Fisher searched to find an agency with like-minded owners who valued the Drupal focused expertise of the company while providing a complimentary offering of digital services. Fisher said, “Commercial Progression and Symmetri were a perfect match, as each company’s mission focuses on delivering high-quality work and approaching their relationships with clients as partnerships.”

Symmetri Marketing Group’s President Carl Triemstra said, “We wanted the best Drupal shop we could find that could elevate our technical expertise, expand our footprint and add to our impressive roster of clients. We found that in Commercial Progression. Their track record of delivering successful projects to high profile clients with complex needs is invaluable to us as we seek to differentiate in the small to mid agency market.”

Combined, the organization now has over 40 employees and nearly 50 clients. Noteworthy Symmetri clients include SGK, Inc., a Matthews International Company, Dentsply Sirona, Danaher, and Alpolic, a Mitsubishi Company. Together the organization will continue offering best-in-class services for brand development, content creation, web development, digital marketing, and social media that are solely focused on creating interactions for its clients that are meaningful to their customers, and to their brands.

Commercial Progression Vice President Andy Blanchard said, "Joining the Symmetri team has really helped us round out our marketing expertise. The new service offerings will provide us with some big wins for our clients -  both existing and new."

While the company is growing, the focus is the same. Commercial Progression’s priority is to provide clients with world-class Drupal website design, development, and support. As a company of Symmetri Marketing Group, Commercial Progression will now offer a complete suite of user experience, creative, digital marketing, and development services.


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About Commercial Progression

Founded in 2008, Commercial Progression is a Symmetri Marketing Group company focused on Drupal website design, development and support. Commercial Progression serves the manufacturing, higher education, and media industries with clients including TRW Automotive, National Geographic, and The University of Michigan. Visit their website at

About Symmetri Marketing Group

Founded in 2003, Symmetri Marketing Group is a full-service B2B brand and digital marketing agency focused on helping organizations create interactions that are meaningful to their customers, and to their brands. Symmetri’s mission is to use truth, purpose and creativity to build brands and drive sales for its clients. Visit their website at